NOAH Contact

Why I’m Excited About the iPad

February 23rd, 2010

I’ve been getting more excited about the iPad as its launch date draws near. As an Apple Fanboy I paid close attention on Keynote day and watched all the live coverage blogs to find out all the details. Continue Reading…

Otl Aicher

January 27th, 2010

Otl Aicher Munich Games Poster

The last person I focused on in my Bachelor’s Degree Senior Thesis was was the german designer Otl Aicher. The image above is actually what gave me the idea to post portions of my thesis to the web. My parents gave me this poster for Christmas this year. I’m not sure if it’s an original or not (probably too affordable to be original) but it’s the fencing poster for the 1972 Munich games. You can get yourself a poster here and read more about Otl Aicher below.

Continue Reading…

Paul Rand

January 26th, 2010

Paul Rand’s Eye Bee M Poster

This post section of my college thesis that features the 2nd designer I chose to focus on, Paul Rand. Below I also included some great interviews with and about Paul Rand. Enjoy!

Continue Reading…

Saul Bass

January 25th, 2010

The Man with the Golden Arm

Continue Reading…

The New Basics

December 30th, 2009

I recently finished reading a new book I received for my birthday a few weeks ago, Graphic Design: The New Basics by Ellen Lupton and Jennifer Cole Phillips. What a great read! As its title expresses this book is focused on the basic principles that designers use every day. Each chapter focuses on one principle, such as pattern, transparency, point/line/plane, and layers. Using examples from professionals as well as many student projects from MICA, including one from my friend Meghana Khandekar, the book illustrates how these established elements of design are used in contemporary design practice. I really enjoyed how the book featured media that I frankly did not know much about in its examples. The book showcased several design pieces that were created using computer code, usually using the open source Java program Processing. The New Basics takes the model of teaching teaching design by principle and practice from the Bauhaus updates the principles to reflect current design practice. If I were taking a Design Basics class again I would definitely want this book at my side.

Continue Reading…

Stroller Concerns

December 8th, 2009

I recently watched Gary Hustwit’s latest film Objectified and have been looking for a chance to write something about industrial design. In the extra interviews on the Objectified DVD Mark Newson spoke about the deplorable state of baby product design. My wife and I have a ten month old and although baby products are not particularly attractive in an aesthetic sense I haven’t had much cause to complain until today. Norah, our baby, is pretty close to walking so Sierra, my wife, got her a stroller that she could push to start making some steps. After struggling to put the thing together and leaving some screws only half screwed in because they are in an impossible to get to part of the stroller, we were ready to let Norah give it a go. Now babies only have one direction and typically one speed when using a toy like this so they go until the run into something. When Norah ran into something the stroller immediately tipped forward and sent her toppling over. Luckily she’s a trooper and was fine, but it just seemed like such an oversight that I can’t help but think that there was not much usability testing put into the stroller.

Continue Reading…

Graphic Design Theory: Grid

December 3rd, 2009

2316152190-fc06fc28ca-o

In Helen Armstrong’s Graphic Design Theory Karl Gerstner’s Design Programmes and Josef Müller-Brockmann’s Grid and Design Philosophy essays represent an effort to codify design practice. The designers discuss using considered systems in order to solve the problems in their projects.

Continue Reading…

The Unspectacular Things are the Important Things

December 1st, 2009

I first became familiar with Dieter Rams when I recently watched Objectified. His design sensibilities really resonate with me and today I found out about two online interviews with him from some timely tweets. He has a lot to teach when it comes to the objects that make up our lives. After watching these videos I was struck with how much Dieter’s ideas apply to interactive design as well. Check them out, if you’re anything like me, you’ll really enjoy them.

Continue Reading…

Graphic Design Theory: The Crystal Goblet

November 13th, 2009
The next essay in Helen Armstrong’s Graphic Design Theory is The Crystal Goblet, or Why Printing Should be Invisible by Beatrice Warde. Ms Warde was an eminent mind in the printing industry in the 1920s and 1930s. The Crystal Goblet is often referred to in typographic circles for its thesis that encourages the humble use of typography to serve the text instead of vanity.
She compares typography to goblets and notes that those who know something about wine, or profess to, will prefer a clear crystal goblet. The various elements of the drink can be observed, color, fragrance, without undue concern for the vessel that carries it. Those who prefer a gold, guilded, ornate goblet put more importance in outward appearance than in the wine itself. The typographic form that a text takes can illuminate what it is meant to carry and portray, the printed word, or it can distract or detract from or even contradict it.
The alternate title for this essay is Why Printing Should be Invisible. Warde asserts that the purpose of written text is thought transference and the any type that does anything to distract from that goal is a failure in its purpose. Type is there to illuminate the thoughts and ideas contained in the written word. She compares typography, in addition to wine glasses, to window panes. She claims that while a stained glass window may be very pretty to look at if you’re trying to see the world outside it’s much better to look through a plane transparent glass. In the same way we can look through the type to the thoughts laid out on the page there for us.
I don’t think that Ms Warde would have us all use Baskerville, Minion, or any other type generally held to be readable for every single case. I read this essay as a cry to make sure that the type is appropriate to the content and not overstepping its bounds by calling attention to itself. For extended reading in a novel more traditional Roman type will usually serve but using that same type in a poster for a Rage Against the Machine concert could seem inappropriate, because it is not a reflection of the purpose of the ideas portrayed. For Morello and company a type that calls attention to itself would be perfectly appropriate, and will communicate an important element of the message contained in the copy. When we treat type appropriately we can spend endless years of happy experiment in devising that crystalline goblet that is worth to hold the vintage of the human mind.

The next essay in Helen Armstrong’s Graphic Design Theory is The Crystal Goblet, or Why Printing Should be Invisible by Beatrice Warde. Ms Warde was an eminent mind in the printing industry from the 1930s through 50s. The Crystal Goblet is often referred to in typographic circles for its thesis that encourages the humble use of typography to serve the text instead of vanity.

Continue Reading…

Graphic Design Theory: The New Typography

November 8th, 2009

The fifth essay in Helen Armstrong’s Graphic Design Theory is an excerpt from Jan Tschichold’s The New Typography.¹ Jan Tschichold was a German typographer who rose to prominence in the 1920s and would be instrumental in shaping the printed page that we say today.

Continue Reading…