Stroller Concerns
I recently watched Gary Hustwit’s latest film Objectified and have been looking for a chance to write something about industrial design. In the extra interviews on the Objectified DVD Mark Newson spoke about the deplorable state of baby product design. My wife and I have a ten month old and although baby products are not particularly attractive in an aesthetic sense I haven’t had much cause to complain until today. Norah, our baby, is pretty close to walking so Sierra, my wife, got her a stroller that she could push to start making some steps. After struggling to put the thing together and leaving some screws only half screwed in because they are in an impossible to get to part of the stroller, we were ready to let Norah give it a go. Now babies only have one direction and typically one speed when using a toy like this so they go until the run into something. When Norah ran into something the stroller immediately tipped forward and sent her toppling over. Luckily she’s a trooper and was fine, but it just seemed like such an oversight that I can’t help but think that there was not much usability testing put into the stroller.
Latina Health Fair 2010
For my senior “capstone” project I wanted to create a project on a subject that I care about and spread it across a variety of media. Just at this time my wife volunteered at the Latina Health Fair, a free health fair that serves the uninsured Latino community. They currently don’t have a designer or promotional campaign so I decided to create promotional materials that could be used for next year’s fair.
Great Scot!
I’ve just uploaded one of my projects from the last semester. Great Scot! was an identity and packaging project for a food company (imagined, not real unfortunately) that makes high end hot cocoa. I was able to define the parameters of this project and so I decided to use some digital mockup (Autodesk Maya) and presentation (Keynote) tools. I’ve uploaded some of my sketches and concepts below for this project to show my process on the Great Scot! project.